It is fundamental in 2020 that your social profiles are well organized and professional. Therefore, in this article, I will give you 4 practical strategies that you can use immediately to make your social profiles more professional and appealing for your prospects.

 

Before starting, let me tell you that the tips you are going to read are made on solid grounds.

 

They are based on years and years of experience and trials made on my skin. These tips may seem obvious to some readers, and these are in fact the basics. But, let me tell you that only 10% of more than 25,000 partners in the team really use these strategies.

 

And now…

…Let’s start!

 

STRATEGY # 1 – Your profile picture

 

That might seem really trivial, but a profile picture that portrays only you really makes the difference.

 

And believe me, people with a profile picture that portrays them with their kittens are really many.

 

And that’s not good!

 

Your profile picture, whether it is Facebook, Instagram or LinkedIn, should portray you and only you.

 

And most importantly…

YOU SHOULD NEVER CHANGE IT.

 

Your profile picture, unlike the cover photo – which can be changed depending on the time of the year and life events – is what people associate to your person.

 

And that’s just what people see on their boards or on someone’s home page.

 

So, changing it often it might not be a good idea, you wouldn’t be immediately recognizable.

 

STRATEGY #2 – Organize your biography.

 

The biography of a Social Business profile has the purpose to let you audience understand…

• Who you are.
• What you do

and

• How you can help them.

 

Let me explain…

 

A potential customer, landing on your timeline for whatsoever reason, has a few questions:

 

Who’s that?

What’s this person’s job?

Could this person help me solve my problem “X”?

 

And so…

 

If your bio does not respond to these questions creating curiosity, it is quite likely that people browsing your profile will leave without a trace.

 

And, if you’re not a fool, you absolutely don’t want this to happen.

 

Therefore, if you don’t want to miss anymore leads, edit your bio according to the advice in this article.

 

STRATEGY #3 – Sell, but give value as well.

 

So far, we discussed the strategies to create your profile. Now, let’s go through the steps of content creation. This is the real strategy you need to use when posting from your profiles.

 

And yes…

 

…I know it might sound strange, but all the content you post has to make sense and follow a strategy.

 

So, you might realize that…

 

…Any posts (on any web platform) have essentially two objectives, such as:

• creating value
• Selling

 

Let’s start with “creating value.”

 

Posts that create value are meant to help your followers.

 

For example…

 

If you focus on weight loss, and therefore sell products that help to keep fit, examples of posts that create value, could be…

 

• Suggestions on how to keep fit
• Advices on how to eat less and still be full

 

Or…

 

• Advices on super nourishing foods

 

Is that clear? Excellent.

 

Let’s move on to sales posts.

 

Sales posts are basically intended to promote the solution (and therefore the products/services) that you sell.

 

Here are more examples…

 

Let’s assume again that you focus on weight loss, a sales post could be:

 

• A post to show physical transformations “Before & After”
• A post with you and your favorite slimming product

 

Or

 

• Posts to explain how product “X” can help solve problem “Y”

 

Important: Remember to avoid any false promises and respect company rules relating to the benefits of a product that you are going to share.

Is everything clear?

 

Excellent.

 

Oh, before I forget.

 

The post you will share must be in the following range: 80% value, 20% sale.

 

Whether you’re doing Network Marketing on Facebook or Instagram or any other social network.

 

STRATEGY # 4 – Sell yourself to create a personal brand

 

And that’s an idea that you have to bear in your mind, rather than use it as a strategy.

 

Let me tell you more.

 

People – especially when it comes to network marketing – will buy from you because they trust you, and not because the products from Company “X” are popular.

 

It is all about who you are and what you do!

 

Therefore, I guess you understood…

 

…your social profiles will have to become real shops selling yourself, rather than sharing any posts.

Do you understand what I mean?

 

Your goal will be personal branding, to create a brand of yourself that people will trust.

 

A personal brand is seen as a real advisor, which people can trust to solve their problems.

 

And remember that…

 

…People buy from you because they trust you and not because you sell miracle products.

 

And that’s it.

 

This last strategy ends my article, and I really hope it could help.

 

Greetings from the capital of Italy.

 

Andrea Orrù – Six-figure-year networker!